Send a TruthMark instead of a greeting greeting card. Greeting cards will be thrown away after a few days or weeks. A TruthMark can stay in a book forever!
With several of our wonderful TruthMarks developed, we wanted to send them to friends. But how? An envelope and a piece of computer paper? Inelegant, to say the least. Functional, but uncreative. Buy a card? No, the TruthMark was the card—no need to go out and purchase one. We had to have something that continued the message of truth, relevance, and persuasion.